Connecting luxury deadstocks with creative talents
Our story began in the warehouses of the prestigious Couture Maisons of the LVMH Group, where exceptional materials rest, carrying a legacy of craftsmanship and excellence.
Between these dormant treasures and the creative drive of young talents seeking resources, one clear idea emerged: to open the way to creative circularity by giving these fabrics, leathers, and yarns a second life in the hands of visionary professionals.
Nona Source was born from a pioneering spirit and a shared ambition. Through the DARE program, the intrapreneurship initiative of the LVMH Group, three passionate collaborators combined their expertise to create a unique solution.
Since 2020, led by Anne Prieur du Perray, CEO and co-founder, and supported by LVMH’s Environmental Development Department, Nona Source has established itself as the reference platform for responsible sourcing of luxury materials.
The Myth
Nona Source takes its name from one of the Parcae goddesses of Roman mythology. These goddesses watch over human destinies:
Nona, the youngest, creates and holds the thread of life. Decima, weaves it. Morta, cuts it. Nona Source thus symbolizes the revaluation of materials, ensuring that the thread is never broken, but instead remains a constant source of creativity.
[OUR MISSION]
At Nona Source, we are shaping the contours of a new era for the fashion industry.
This approach is driven by a deep conviction:
Materials from prestigious luxury Maisons are true treasures, carrying invaluable stories and exceptional craftsmanship.
In a constantly evolving world, exclusivity and rarity remain key success factors for forward-thinking brands.
Discover our partner Maisons
That is why circular creation represents, in our view, a sustainable and essential solution, not only for the environment, but also for the future of the creative industry itself.
Driven by this vision, our ambition is both clear and bold:
To elevate creative excellence so that it can continuously reinvent itself beyond
borders and become a global force serving the industry.
Nona Source takes concrete action by carefully selecting and distributing these exceptional materials.
We support a resolutely responsible approach to creation, notably through education and the thoughtful sharing of knowledge.
Finally, we are committed to transforming industry practices, both within the LVMH Maisons and beyond, by encouraging reuse and promoting a new approach to product life cycles.
Our actions are rooted in and guided by fundamental values:
A constantly innovative vision in service of the excellence of the industry we champion; sincere humility, reflecting our deep commitment and attentive understanding of the sector’s needs; and genuine generosity combined with a spirit of sharing, because we believe in a collaborative and inspiring vision of fashion.