5 years of commitment towards a more circular fashion industry

02 July 2026

For its fifth anniversary, Nona Source marks a new milestone in its development by reinventing its brand identity, customer experience, and commitment to supporting the creative industry.

Nona Source opens a new chapter

As a pioneer in the reuse of exceptional fabrics and leathers, Nona Source unveils a renewed brand identity, a redesigned website and a unique immersive experience to celebrate its anniversary. This evolution reflects its ambition: to continue exploring new possibilities for existing materials and inspire creativity beyond the boundaries of fashion.

To celebrate its fifth anniversary, Nona Source created “L’Appartement”, an immersive scenography unveiled during an evening event on June 11, 2026, showcasing creations from its community made from reused materials.

A journey driven by circularity and creativity

Founded in 2021 within the LVMH Group through the DARE program (Disrupt, Act, Risk to be an Entrepreneur), Nona Source has been supporting creative industry professionals in unlocking the value of exceptional materials for the past five years. The platform has already enabled the recirculation of more than 20,000 material references from over 25 luxury Maisons.

Over five years, Nona Source has grown from a team of 3 to 20 employees, and from a 30 m² Paris showroom to a 120 m² space. Today, the platform brings together an international community of more than 2,500 clients across 50 countries, connecting Maisons, designers, brands and artisans around a circular creative vision that goes beyond the boundaries of fashion.

A new brand identity

As part of its continued evolution, Nona Source unveils a new brand identity, featuring a redesigned logo and a more refined visual universe. This new approach reflects the ambition to offer an enhanced customer experience, notably through a redesigned website that better showcases the diversity and uniqueness of its materials.

This transformation also supports the platform’s growth: in 2025, Nona Source recorded a 30% increase in visitors and surpassed the milestone of 20,000 orders. This momentum reflects the growing interest from professionals in reuse solutions. The classification of materials has also been redesigned, both online and in the Paris showroom, to make it easier for clients to explore and find inspiration.

L’Appartement”: a showcase of our community’s expertise

To celebrate its fifth anniversary, Nona Source presents “L’Appartement”, an immersive scenography designed with the agency Super 9 and presented at the Orangerie of the Jardin d’Acclimatation (LVMH).

Designed as a showcase of its community’s creativity, this apartment brings together creations made from Nona Source materials by its clients and partners, highlighting the potential of deadstock beyond fashion, from interior design to packaging.

Through its different spaces (living room, bedroom, bathroom, kitchen and terrace), “L’Appartement” highlights the expertise of designers, artisans and creators who reinvent materials through a circular approach. The pieces showcased will continue their journey within the Nona Source showroom or through resale initiatives supporting charitable organizations.

The kitchen and terrace celebrate Cirsee, which presents committed culinary creations and, together with Marguerite Perianu, a buffet scenography made from Nona Source fabrics.

The living room, designed with Bobochic, features interior furniture made from Nona Source fabrics, with creations by La Serviette Paris, Up Up Up Studio and La Fabrique Singulière.

The bedroom, furnished with Leboncoin and styled by Drouault, showcases creations made from Nona Source materials by long-standing partners.

The bathroom highlights the diversity of uses for Nona Source materials through creations by Guerlain, Maison Francis Kurkdjian, Patine and Chaise au Carré.

The dressing is the bedroom was including creations from Cecilie Bahnsen, Julie de Libran, Alain Paul, Stella McCartney, Vaillant Studio, Victor Weinsanto, The Lady Maker, Hast, Waste, Duvelleroy, Gauchère and nat & nin, alongside pieces from Le Bon Marché Rive Gauche and Louis Vuitton.

Materials with infinite possibilities

Beyond fashion, Nona Source continues to explore the potential of existing materials by opening up new creative fields, from leather to interior design. The upcoming addition of haberdashery supplies will further strengthen this approach and offer new possibilities for creators.