The company was born out of happy encounters.
It all started when Romain, an expert in material purchasing and manufacturing at Givenchy and Kenzo, first discovered the "sleeping beauties", those high-quality resources stored in Couture Houses' warehouses. He immediately saw the opportunity of giving them a new lease of life by boosting their creative potential through a resale platform.
Thanks to DARE, LVMH's intrapreneurial program, an incubator for new projects to transform ideas into concrete solutions, a second key encounter took place in 2019: Romain met Marie, an expert in materials and environmental coordinator at Kenzo, and Anne, digital transformation manager at LVMH. Their shared passion and commitment to a new fashion model brought them together to bring the project to life.
Since 2020 and with the support of LVMH's Environmental Development Direction, the team has worked full-time to develop this solution.
Nona is one of the three Parcae goddesses of Roman mythology, symbols of human destiny and the necessary change. Nona spins the thread of life, Decima weaves it and Morta cuts it.