Redefining Fashion with Sustainability and Gender Neutrality
Step into the world of JEANNE FRIOT, a Paris-based fashion brand that combines sustainability, craftsmanship, and a boundary-breaking ethos. With limited edition collections that exude contemporary energy, this brand is more than just a clothing line—it's a reflection of our multifaceted identities.
From the very beginning, JEANNE FRIOT has collaborated with Nona Source, drawing inspiration from deadstock fabrics to imagine her collection. These materials not only provide a sustainable foundation for her brand but also fuel her creative process. The showroom itself serves as a wellspring of ideas, where Jeanne Friot finds inspiration and envisions the transformation of these luxurious materials into new works of art.
For her latest collection named "RED WARRIORS" showcased during Fashion Week SS23-24, Jeanne Friot sought to respond to the Roe vs. Wade law in the United States, as well as the ongoing struggles faced by women in Iran. The collection stands as a testament to their courage and rebellion. Moreover, it pays homage to the brave souls persecuted as witches, echoing the resolute spirit of Vivienne Westwood, an iconic fashion activist. Monique Wittig's powerful text, "Les Guérillères," further inspired the collection and was eloquently recited by the talented Vendredi sur Mer, setting the stage for the show.
In an exclusive behind-the-scenes access, we discovered the entire journey of Jeanne Friot's creative process—from the initial conception to meticulous fittings and, ultimately, the breathtaking presentation at Fashion Week. The collection exemplified the brand's commitment to sustainability, gender neutrality, and artistic expression, leaving spectators in awe.