An unprecedented contest to celebrate young creators
True to its commitment to supporting the next generation of designers, Nona Source is launching a contest exclusively for students this year. The competition will be chaired by designer Jeanne Friot, winner of the 2025 Grands Prix de la Création de la Ville de Paris in the “Fashion Commitment” category. The contest will spotlight creativity and innovation using materials sourced from the Maisons of the LVMH group. Participation details are outlined below.
PRIZES
The prize is nominative, non-transferable, and cannot be exchanged for its monetary value. In the event of unavailability, the Organizer reserves the right to offer a prize of equivalent value.
- One ticket to attend Jeanne Friot’s runway show during the September 2026 Fashion Week (date and location to be confirmed; travel and accommodation expenses not included)
- €500 (excl. VAT) worth of materials from Nona Source (excluding Weturn materials, Benmoyal collection, leathers; shipping included), to be used by December 31, 2026.
Official Rules
La Grande Braderie – Student Contest is organized by Nona Source, with headquarters at 12 rue Philippe de Girard, 75010 Paris, France. The contest aims to highlight the creativity and circular approach of fashion students by inviting them to imagine and create an original piece (look, accessory, or other) using materials acquired during the Nona Source Grande Braderie 2025. Participants are encouraged to share their creative process and their final work on TikTok and/or Instagram.
Contest Timeline
- - Entries open from December 2, 2025 at 00:01 to January 8, 2026 at 23:59 (CET).
- - Winner announced on Thursday, January 29, 2026.
Who Can Participate?
The contest is open to all students of legal age (18 years old as of December 2, 2025), enrolled in a school program (university, fashion school, art school, etc.) in a European Union country.
HOW TO PARTICIPATE
TO VALIDATE YOUR PARTICIPATION, SIMPLY :
- - Provide proof of your registration for La Grande Braderie (email, digital ticket, etc.).
- - Use exclusively fabrics, yarns, leathers, and/or haberdashery sourced from Nona Source.
- - Create an original piece using the materials acquired during the sale.
- - Produce a video (Instagram Reel or TikTok format) showcasing your creative process and/or your final look.
- - Post this video on your public Instagram and/or TikTok account, making sure to:
- 1. Use the official hashtag: #NonaSourceBraderie25
- 2. Tag the official Nona Source account: @nona_source on Instagram or @nonasource on TikTok
- 3. Follow the corresponding official account
- 4. Ensure your account is public so the video can be viewed and judged.
WINNER SELECTION
The winner will be chosen by a jury composed of Jeanne Friot and representatives from Nona Source, based on the following criteria:
- - Creativity and originality of the creation
- - Circular approach and use of Nona Source materials
- - Technical quality of the execution
The jury’s decision is final. The winner will be contacted via private message on Instagram or TikTok on January 26, 2026.
If there is no response within 7 days, another winner may be selected.
IMAGE RIGHTS & INTELLECTUAL PROPERTY
The Organizer declines all responsibility for content published by participants as part of the contest, especially in the event of any infringement of third-party rights.
Under no circumstances shall the Organizer be held liable for any indirect losses or damages of any kind resulting from participation in the contest.
Taxation of Prizes
Please note that the taxation of prizes is subject to the national laws in force. The winner is solely responsible for any tax obligations (income declaration, taxes) related to receiving the prize. Winners are advised to consult the relevant tax authorities in their country of residence for any questions on this matter.
Governing Law and Disputes
These rules are governed by French law. Any dispute arising from the application of these rules will be subject to the competent courts in Paris.
Acceptance of the Rules
Participation in the contest implies full and unconditional acceptance of these rules.
For more information, please refer to our Terms and Conditions of the Private Sale.